The rules are simple:
Start writing on Monday, July 23rd. Don't stop until Tuesday, July 29th. Post your best 800 headlines.
Brand is TBD. Check this site, or Portfolio Party to keep updated on the brand. It will be posted midnight, EDT on the 23rd. Suggestions can be posted on Portfolio Party.
5 comments:
Count me in, Im not so sure about sharing a product though. I think more folks will participate if we get to pick our own headline hell. Let's all agree to submit a word file with the full 800, you dig?
Nah, I think picking our own products gets away from what the concept of this project is. It's more inspiring to think everyone will start thinking of the chosen brand at the same time. Make the whole effort more genuine too.
I agree. Uniformity of assignment leaves creative effort as the true variable. And that's what we're all in this damn kahooznikof for.
Ok, I give, let's hear some product suggestions.
a few off the top of my head
1. Love (Cirque du Soleil) at the Mirage
2.Lobel's American Wagyu:(America's take on Japanese Kobe Beef)
3.IMAX 3D
4. Aquafina
and dare I say, the iPhone?
Let's do anything except Listerine Breath Strips. That would suck.
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